The Global Matchmaker Between Brands And Retailers
We connect growth-ready brands with the right retail buyers and distributors then run the expansion end-to-end, at home and across international markets. Strategy, introductions, distribution and shelf placement across the USA, UK, Australia, New Zealand, UAE and beyond.
Your Global Retail
Expansion Partner
Applauder Global is the matchmaker between ambitious brands and the world’s retailers. We help brands win shelf space whether that’s their first national chain at home or a full international rollout and we don’t just advise, we execute every step: strategy, buyer introductions, distribution and launch.
A Complete Go To Market Solution
We work with growth-ready brands in categories that perform in international retail and distribution. If your product belongs on these shelves, we know the buyers who range it.
From Discovery To Launch In 5 Steps
A bespoke, five step engagement from the first conversation to live on shelf. No templates. Built around your brand, run end-to-end by us.
1
Discovery
A focused introduction call to understand your brand, ambitions and the markets that matter and to define exactly what success looks like before anything moves.
2
Market Strategy
A strategy built only for you: the right markets, the right retail and distribution channels, pricing and positioning. No templates, no guesswork.
3
Roadmap
A clear, staged roadmap with realistic timelines, regular checkpoints, milestone tracking, and built-in review periods, so you always know what happens next and when.
4
Retailer Engagement
We approach the right retail buyers on your behalf and come back with a full post-approach report – who we spoke to, the response, and the path to a yes.
5
Launch
Listings confirmed, ranging secured, new channels live. We manage onboarding and the commencement of trade then support the scale that follows.
Categories we take Into Global Retail
We work with growth-ready brands in categories that perform in international retail and distribution. If your product belongs on these shelves, we know the buyers who range it.
01
Healthcare
Supplements, OTC and wellness products. We place healthcare brands into major pharmacy and grocery chains across the USA, UK, Australia and New Zealand.
Retailers
CVS
Walgreens
Boots
Chemist Warehouse
02
Skincare & Beauty
Skincare, haircare and beauty brands. From pharmacy beauty walls to grocery shelves Boots, Superdrug, Walmart and beyond we position your range where buyers are actively ranging.
Retailers
Boots
Superdrug
Chemist Warehouse
03
FMCG
Fast-moving consumer goods built for volume. We navigate pricing, compliance and distribution to get your products into chains such as Tesco, Woolworths, Coles and Kroger.
Retailers
Tesco
Woolworths
Coles
Kroger
04
Household
Home care and household essentials. We secure shelf space in grocery and big-box retail where these categories move fastest.
Retailers
Walmart
Tesco
Coles
Woolworths
05
Sports Nutrition
Protein, performance and recovery brands. Our track record speaks here: a sports nutrition brand taken from $2M to $35M+ across four markets in four years.
Retailers
Costco
Amazon
Holland & Barrett
Warehouse
06
Pharmacy & Consumer Health
Pharmacy channel and consumer health products. Direct access to chains like Chemist Warehouse, CVS, Walgreens and Boots across six markets.
Retailers
Chemist Warehouse
Tesco
Walgreens
Boots
From One Market to Global Retail
Applauder Global was founded with one clear goalto take ambitious D2C brands beyond their websites and into real retail stores. With partner reach across the USA, UK, Australia, New Zealand, Ireland and the UAE, we blend retail relationships, distribution expertise and a passion for brand growth.
What Brands Say About Working With Us
Real outcomes from the consumer brands we’ve moved from online traction to global retail shelves.
Supply’s dedicated team keeps our freight moving on time without hassle. Their clear quick solutions have made them our trusted partner.
The real-time tracking lets us plan ahead and keeps our inventory on track. We rely on Supply to keep our stores stocked year-round.
From pickup to drop-off, Supply’s service is top-notch. Their drivers are always on time, and our goods arrive safely every single time.
Supply’s warehousing team is fast and reliable. Having one partner handle storage and shipping saves us time and money each month.
Frequently asked Questions
Discover Your Best Expansion Opportunity
Every successful retail journey starts with the right market strategy. Speak with our team to explore where your brand can grow next.